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Selena Gomez on Rare Beauty’s Debut Fragrance: A Scent of Personal Evolution and Inclusivity

Selena Gomez on Rare Beauty’s Debut Fragrance: A Scent of Personal Evolution and Inclusivity

Selena Gomez, the visionary behind Rare Beauty, is breaking new ground with the launch of her brand’s inaugural fragrance, Rare Eau de Parfum. This highly anticipated scent isn’t just another celebrity perfume; it’s a deeply personal project, meticulously crafted over two years to embody a new chapter in Gomez’s life while championing the brand’s core values of self-acceptance and inclusivity. From its unique gourmand blend of caramel and musk to its thoughtfully designed, accessible bottle, Rare Eau de Parfum represents a sophisticated return to the fragrance world for Gomez, marking a mature shift from her earlier ventures. Discover how this new scent, along with its innovative layering balms, empowers individuals to embrace their unique essence and define their own olfactory signature.

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Entertainment

Sarah Burton reimagines Givenchy with a cinematic ode to sisterhood

Sarah Burton reimagines Givenchy with a cinematic ode to sisterhood

With her debut Fall 2025 campaign for Givenchy, Sarah Burton unveils a quiet revolution—one rooted not in spectacle but in intimacy, connection, and the creative alchemy between women. Featuring Kaia Gerber and director Halina Reijn, the campaign marks a transformative new chapter for the French house, where feminine gaze and narrative depth take center stage.

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