French fashion designer Yves Saint Laurent once asserted that “Fashion fades, style is eternal”. This statement has become one of the most popular declarations in the fashion industry, showing the belief in the lasting value of style over short-term trends. Amidst the constant evolution of the world and the diversity of trends, Ready-to-wear (sustainable fashion) continues to maintain its special position.
The origin of a sustainable fashion trend
“Ready-to-wear” originated from a French term called Pre-a-Porter. Garments of this fashion trend first appeared in the early 19th century when the garment industry underwent a significant transformation due to the introduction of measurements and sewing machines. By the late 19th century, "ready-to-wear" became more prevalent, marking the strong development of the fashion market at that time. These pre-made garments successfully surpassed the harsh flames of war to now be prominently displayed on "best seller" shelves everywhere, from sidewalks to retail stores, supermarkets, and shopping centers. This is something not every product can achieve.
“Ready-to-wear” becomes the darling of many fashion enthusiasts
“Ready-to-wear” refers to industrially produced clothing items on assembly lines at reasonable prices, satisfying fashion enthusiasts with the advantages of wearability and suitability for all ages and genders. With an affordable price tag, fashion enthusiasts can easily own a standard “ready-to-wear” outfit that is not only trendy but also expresses their personal styles. Additionally, his style is produced in a variety of standard sizes, suitable for all body types, including sizes S, M, L, XL, XXL, etc. Regardless of body shape, customers can confidently wear "ready-to-wear" without worrying about being outdated.
“Ready-to-wear” - a highlight on many fashion runways
Displaying uniqueness and novelty, “ready-to-wear” has become one of the impressive “highlights” on many prestigious fashion runways, capturing the attention of the audiences. Designs by Calvin Klein, Ralph Lauren, Helmut Lang, and many other brands in this fashion trend have brought impressive performances. From dazzling stages in famous fashion shows, "ready-to-wear" quickly became a new trend embraced by the masses. The outfits of this trend are not only symbols of unique and exquisite creativity but also transcend cultural boundaries, becoming a global fashion language.
Each outfit we put on tells a story and carries special inspiration behind it. Stay tuned for our upcoming articles in MGI Magazine to quickly update the latest fashion trends!
Chelsea | Karlfya | Raven
