Louis Vuitton and the success story of the world's most luxurious brand

Louis Vuitton is the name of the co-founder of this fashion brand. Louis Vuitton was born in 1821 in the East of France. In 1835, the 14-year-old boy left his hometown to the magnificent city of Paris to work to earn a living due to the early death of his parents. During the journey of more than 400 km, he did all kinds of jobs from the smallest as a box-maker to a housekeeper to cover expenses.

Thanks to the experience, he accumulated specialized knowledge, opened a workshop for making his own luggage and packing chests, and at the same time embarked on designing fashion items. In particular, in 1853 he was appointed as a personal packer for Empress Eugénie, wife of Napoleon Bonaparte. As a result, Vuitton quickly became one of the most sought-after craftsmen among the rich and aristocratic in Paris. That is also the foundation of the brand LV (Louis Vuitton).

The Vuitton store was founded at a time when tourists were eager for cruises and trains. For this reason, requests for custom-made luggage boxes poured in from all over the world and Vuitton started creating chests with special designs suitable for constant travel. The Louis Vuitton chest is rectangular, made of Trianon canvas, so light and tight that it can float on water. Whereas before, travel bags were all round and could not be stacked. Therefore, the birth of the Louis Vuitton chest has created a real revolution for the travel accessories industry.

In 1867, LV officially participated in the world fashion exhibition in Paris. The first Louis Vuitton store in the UK was opened in Oxford, London in 1885. In 1888, Louis Vuitton introduced the Damier Canvas design and the LV logo to avoid counterfeiting. And in 1896, Louis Vuitton introduced the Monogram Canvas motif to all products. This pattern remains LV's exclusive identity to this day.

Louis Vuitton officially marked its new journey into the fashion world in 1997 by appointing Marc Jacobs as artistic director, who designed and launched the fashion house's first 'prêt-à-porter' collection for both men and women. Jacobs told Vogue US: "You can put luxury items in a Louis Vuitton bag and leave town on a trip with it, because Louis Vuitton has a heritage in the travel industry".

From 2013 to the present, Nicolas Ghesquière has succeeded Marc Jacobs as the new artistic director of Louis Vuitton, and has continued the heritage and travel spirit of the brand by creatively reinterpreting elements iconic into a new contemporary version.

Louis Vuitton is currently one of the most valuable brands in the world. According to a 2010 study by Millward Brown, Louis Vuitton was then the 19th most valuable brand in the world and was estimated to be worth more than $19 billion. For 7 years in a row, Louis Vuitton topped the list of 10 most powerful brands published by Millward Brown Optimor. The company also operates in over 50 countries with more than 460 stores worldwide.

The secret to LV's success is simply putting product quality first. The fashion house makes the product handcrafted and comes with a lifetime warranty. Each Louis Vuitton bag, purse or belt is individually handcrafted with absolute care. However, it does not stop there, services such as free cleaning and product care are what really set Vuitton apart from other brands in the same field.

Another factor that has helped Louis Vuitton become an iconic name in the luxury fashion industry is innovation. As the times change, the trends, styles and needs of the public also change. Louis Vuitton is constantly reinventing itself to adapt to the ever-changing needs of its customers. At the same time, this brand always retains the classic charm in product design.

Louis Vuitton's Journey to Success is the fascinating story of a brand that has transformed the luxury lifestyle, transforming the art of travel into a true art of living.

Image source: Internet.