Through the Dior Cruise 2025 Collection, designer Maria Grazia Chiuri has cleverly incorporated the characteristics of Scotland into her designs: traditional tartan patterns, classic royal embroidery and contemporary punk. All appear as the most profound gesture of the spirit of cultural preservation that Dior always aims for.
Opening and ending with the mournful sound, echoing throughout the Drummond Castle Gardens space of the bagpipe, this musical instrument gives the audience mixed and indescribable emotions: some will think it is unpleasant to the ear, others may stir the soul.
That is the familiar cultural material of Scotland, evoking the beauty of heritage and homeland that Dior wants to bring in this travel collection.
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