Loewe, a Spanish luxury brand, has a new partnership with Studio Ghibli through a collection, inspired by Howl’s Moving Castle, the most beloved Japanese animated movie. This collection was officially launched on 2 February 2023, including bags, shirts, shoes, accessories, and more. 

The impressive film moment and characters are reimagined through the collection (Source: Loewe)
The Moving Castle bag - the most impressive item in the collection (Source: Loewe)

According to Loewe Creative Director, Jonathan Anderson, “In the collection, we pushed creativity with bold, intricately crafted pieces designed to bring the world of the film, literally, to life”. Indeed, Loewe x Howl’s Moving Castle collection not only turns the virtual images into wearable form but also proves that Loewe’s creativity is unlimited. 

Loewe x My Neighbor Totoro collection (Source: Loewe)
Loewe x Spirited Away collection (Source: Loewe)

The Howl’s Moving Castle is one of the best films produced by Studio Ghibli. The key message about love and kindness makes the film popular with audiences of all ages. The cooperation between the beloved anime and high fashion brings wearers a sense of deeper connection to the film. Besides, to make this collection more popular and reach out worldwide, Loewe organizes exhibitions, launching events, pop-up stores, etc. themed by this animated film. Thanks to the eye-catching and trendy factors, Loewe x Howl’s Moving Castle collection has marked a “big buzz” for the fashion industry as well as fans of this film. 

This is the third and also the last time Loewe collaborates with Studio Ghibli after two previous successful corporations. In 2021 and 2022, My Neighbor Totoro and Spirited Away collections were released respectively, triggering a “significant hit” in the community of fashion and anime fans.


Mia Dinh