After more than 1 year with more than 160 shows, Taylor Swift's The Eras Tour has reached its final stages and is about to end, leaving behind unprecedented records.
The Wall Street Journal has reported that the Taylor Swift brand has accounted for 2% of the entire American music industry's market share, more than any other artist currently. Even in the context of polarized media and the emergence of countless entertainment stars, the female singer born in 1989 still has an influence no less than Michael Jackson or The Beatles.
On December 8 in Vancouver (Canada), after a tour stretching from America to Asia with 10 million tickets sold, Taylor Swift will end the greatest tour in music history global.
The Eras Tour is like a 3-hour movie, recounting Taylor's musical journey throughout 3 decades.
From a country music princess with 'heritage' melodies to today becoming a true pop queen.
Her charm comes from her lyrics, which turn into a story-telling genre of music that not many people can do. Taylor Swift's music is suitable for all ages, covers all emotions and suits every look.
The Eras Tour is so influential that it can change the lives and careers of the guest singers in each show.
In the context of music and sports fans increasingly complaining about ticket prices, The Eras Tour witnessed an unprecedented fever at every performance venue. No matter how high the ticket price is, there are still people who buy it, even at several times the price on the black market.
Fans are ready to wait in front of the stadium, where the show will be held, hoping to buy a ticket 'at all costs', through which they can see Taylor perform.
With each album, Taylor Swift brings fans a completely different world. It is expressed through music, colors, costumes and lyrics.
When Taylor Swift performed her Speak Now Tour in 2011-2012, when social networks were not yet popular, the American music superstar knew how to connect hundreds of thousands of audiences through bracelets with song lyrics printed on them. From there, fans will pass these bracelets around and create a very quick viral effect.
Today, while dominating the entertainment industry on social networks, Taylor Swift still maintains those traditional identities.
No longer about song lyrics, now when attending The Eras Tour, Swiftys can pass each other friendship bracelets. Each bracelet is the name of a song, an album or a verse of Taylor's song. Both old and new, only Taylor Swift can do these forms of spreading music in such a way and it is easy to understand why she has become so famous.
Finally, there is a boost to tourism. Many cities in major countries around the world have created all conditions for travel, transportation, and accommodation for the world's top music stars today. Many places even change their local names while Taylor Swift is on tour.
Many countries have 'monopolized' Taylor Swift's concert in the region to attract tourists.
A typical example is Singapore, this country spent about 3 million USD to monopolize Taylor Swift's concert in Southeast Asia. Here, the superstar born in 1989 performed 6 nights, helping Singapore attract about 372 million USD in revenue from tourists.
The situation is similar to Australia or Japan when many fans from Europe and China are also willing to fly thousands of kilometers to see their idols perform. At the same time, the sudden increase in the number of tourists is a better opportunity for that place to sell accompanying services.
Taylor Swift will be resting after December 8. When looking back on the journey of more than a year with The Eras Tour and nearly 20 years of a top-notch career, spanning 3 decades, the owner of the hit 'Cruel Summer' will probably feel that he has just done something very special.
