Not haughty like other fashion models; MC, model, fashionista Alexa Chung stands out and is distinguished by her rare uniqueness.
Difference makes something special
"Hybrid Rose" English - Chinese was born in 1983 in Privett, Hampshire, England. When she went to school, Alexa Chung soon stood out among her friends with a face with mysterious Asian lines but with the standard body of Western girls. Thanks to that difference, at the age of 16, she fell in love with a modeling career when she attended a school festival and received attention from the modeling agency Storm Model Management.
Since then, Alexa has continuously appeared in many promotional clips for famous brands such as: Sony Ericsson, Urban Outfitters, Tampax ... or in some MVs of famous singers and groups The Streets, Westlife, Holly Valance... And soon, her name gradually appeared in many famous magazines such as Elle (Girl), Cosmo (GIRL).
After attending a training class on fashion and art journalism but did not achieve the expected results, in 2008, thanks to her previous accumulated experience, Alexa became the main face of the Channel. 4. In addition, she also hosts for stations ITV1, MTV and BBC3. In the middle of that year, she worked as a traveling reporter on a fashion-related TV show called Gok's Fashion Fix. Therefore, at that time, people knew more about Chung in a new position - a fashion reporter.
The great inspiration of the world fashion village
After a period of experience as a TV MC and a collaborator for magazines, Alexa Chung returned to fashion in a different sense. She became a fashion reviewer, a representative face, but most of all, the title of "fashion inspiration". That comes from Chung's impressive beauty, strange personality and unmistakable fashion sense.
She quickly earned herself the first achievement in a new position with the "British Style" award presented by the Fashion Council and also became the UK's International Fashion Ambassador. She is often the name chosen on the list of the best dressed by prestigious magazines such as Vogue, Elle and Harper's Bazaar.
A special thing that Alexa Chung brought into the fashion world is: "I apply proportions to the clothes I wear. So it can only be very suitable for those who have the same body shape as me, meaning to have long, thin legs and to have a body with many defects." Alexa Chung's presence in the art world is an eloquent affirmation: You don't need fiery curves or graceful outfits to get everyone's attention.
Time to call Alexa Chung a fashion designer
In 2017, Alexa Chung became a businesswoman when she launched her own minimalist fashion brand: “ALEXACHUNG”. Besides designing clothes, accessories are also items that Alexa pays special attention to. Those are the bags and shoes that contain the very own imprint of the British designer.
The brand was born with the desire to bring minimalist, practical items for women. Alexa frankly shared that she draws inspiration from famous fashion icons like Jane Birkin or David Hockney, and will channel that spirit into her designs.
Launched Alexa Chung products sold to more than 15 countries. However, after a long time struggling with the difficulties of the covid 19 pandemic, Alexa Chung manually closed her personal brand. She also shared that the 5-year journey has given her interesting, wonderful experiences and, above all, valuable lessons for her future career. That hints that there will be an explosive, more impressive comeback in the future.
It is no exaggeration that Vogue editor-in-chief Anna Wintour described the girl from the land of fog as "a phenomenon" or the New York Times called her the "Kate Moss of the new generation".
Image source: Internet.
