Part of the Paris Haute Couture Fashion Week that takes place from July 3 - 6, Dior was one of the first houses to unfold the week. Creative Director Maria Grazia Chiuri collaborated with artist Marta Roberti, whose work focuses on mythologies and sacred sources, to construct a show where the image of goddesses and femininity takes the center.

Dior’s “New World” is a shared vision of Creative Director Maria Grazia Chiuri and artist Marta Roberti (Source: Dior)

“By perpetuating the cult of the goddess and reinterpreting the founding emblems of antiquity”, according to the house, the runway “becomes a contemporary ritual, illustrating the strength and fragility of femininity, which supports and sustains the community we form”.

Details of pearls, silver threads, wool, and cashmere are harnessed to highlight a return to nature and where humans come from. Long skirts, dresses, and flat shoes in white, beige, silver, and pale gold pay tribute to the holy womanhood that makes life possible. 

The peplum with the fold beneath the chest, “evoking classical statues and the fluting of columns”, according to Dior. (Source: Dior)
Flowers meticulously embroidered on the dress, part of Chiuri’s attention to sensitivity and details. (Source: Dior)
The shimmering texture of 1960s fashion revived in numerous designs. (Source: Dior)
Pearls, symbol of purity, embroidered on the dress. (Source: Dior)

The models walked among Roberti’s artworks, which features goddesses, animals, and landscapes in classical mythologies. The set design represents “a distant world where women and the feminine creative principle were honored above all else, recognized as the origin of life”, according to Dior. 

The “lost world” that Roberti seeked to recreate is composed of wild animals, landscapes, and goddesses worshiped by ancient civilizations. (Source: Dior)
The goddess interacts harmoniously with animals, almost fusing into a single being, representing the divinity of nature and humans’ origins in the “new world”. 

 

 

 

Hazel