On November 4, it was officially announced that Byeon Woo Seok was named the newest ambassador for Prada, an Italian luxury fashion house. Byeon Woo Seok first attended a Prada runway show last June, traveling to Milan for the Men’s S/S 2025 fashion show.
Byeon Woo Seok gained great popularity this year with his role as Ryu Sun Jae in “Lovely Runner” and is solidifying his position as one of the most notable actors today. Riding on the success of the drama, he recently completed his 2024 Asia fan meeting tour “Summer Letter” in eight cities, with all 12 fan meeting concerts being sold out, proving his popularity both domestically and internationally.
