The jewelry brand's campaign, which comes with the debut of a new charm made in partnership with UNICEF, also stars Vittoria Ceretti and Karen Elson
Valentine's Day may be over, but Pandora is still spreading the love.
The world's largest jewelry brand is ushering in a new chapter of its "Be Love" campaign with Winona Ryder and Iman, who wear their hearts on their sleeves — or shall we say, their bling — in the featured portraits.
The campaign, which celebrates the transformative — and wearable — power of love, was photographed by Fabien Baron and Craig McDean, also includes models Ugbad Abdi, Mica Arganaraz, Vittoria Ceretti, He Cong, Elisabetta Dessy and Karen Elson.
CRAIG MCDEAN
In the breathtaking portraits, the stars wear Pandora's Be Love and Essence collections, and — perfectly timed to Women's History Month — they showcase a new UNICEF charm as part of the brand's continued partnership with the organization. (The two officially teamed up in September 2019 and have been empowering young girls by providing education and opportunities for a "brighter future" ever since.)
Per a press release, the piece was designed with a "fresh, contemporary twist on traditional feminine icons" that commemorates womanhood.
Iman, 69, is effortlessly elegant in layered gold-plated bangles, hoop earrings and sculptural rings.
CRAIG MCDEAN
Meanwhile Ryder, 53, mixes metals for her portraits. In one, she wears a silver bracelet decked out in Pandora's signature charms, including its zodiac-inspired pendant and the bestsePandora's past "Be Love" campaigns have starred musical duo Chloe and Halle Bailey and Selma Blair, as well as Pamela Anderson and her two sons, Brandon and Dylan.
In a behind-the-scenes clip shared exclusively with PEOPLE, the Oscar nominee opens up about her love story with film and how it all started with a shared experience with her mom.
"A big moment for me was when I was about 5 or 6. My mom used to be a projectionist. We had moved to the country, we were living on this gorgeous 380-acre [land] with the Redwoods with seven other families. There was this big beautiful barn. She would a hang sheet and somehow have these really great connections when she would get sent films and she would screen them," Ryder recalls of the childhood memory.
"I would run up and throw myself against the sheet trying to get inside whatever what was going on. That was a transformative moment and that's when I fell in love with film."
As shared in a press release, the latest "Be Love" campaign is a continued "celebration of what love can bring into our lives."
"Whether through gifting meaningful pieces, supporting charitable collaborations, or embracing accessible Lab-Grown Diamonds, BE LOVE honors the many ways that love enriches our lives everyday."
Pandora's past "Be Love" campaigns have starred musical duo Chloe and Halle Bailey and Selma Blair, as well as Pamela Anderson and her two sons, Brandon and Dylan.