In the beauty industry, W&L has established itself as a leading brand in transferring Japanese skincare technology to Vietnam. Committed to providing high-quality, safe, and effective products, W&L continuously strives to enhance the skincare experience for Vietnamese consumers. Now, W&L proudly joins Global Student Fashion Week 2025 (GSFW 2025), the world's largest student fashion event, as an official partner.
W&L - Brand of exquisiteness and love
W&L's journey began with a simple yet profound philosophy: comprehensive skincare using the safest and most gentle products. While most consumers focus solely on facial care, W&L recognizes that body skin also requires special attention. This insight led the brand to pioneer the research and development of body care products that incorporate Japanese technology while being specifically tailored to Vietnamese skin.

The name W&L is more than just a cosmetic brand – it embodies profound humanistic values. The letter "W," when flipped, becomes "M," symbolizing the unity of all genders, while "L" stands for "Love" – representing care and compassion for the skin. This also serves as a tribute to diversity and inclusivity within the LGBT community, reinforcing that W&L is a brand for everyone. With W&L, beauty knows no boundaries, and every individual deserves to be cherished and cared for in the most complete way.
W&L and the mission of accompanying GSFW 2025
GSFW 2025 is not only a platform for young designers but also a gathering place for pioneering and creative brands in the fashion and beauty industry. The collaboration between W&L and GSFW 2025 represents a perfect synergy between advanced skincare technology and the innovative spirit of the younger generation.
At this event, W&L will offer exclusive skincare experiences for models, designers, and VIP guests. As a beauty brand that applies cutting-edge technology with natural ingredients, W&L aims to help GSFW 2025 participants shine with healthy, radiant skin from the inside out.

Beyond showcasing its products, W&L will host interactive experiences where guests can learn about advanced skincare technologies and ways to protect their skin from environmental impacts. W&L’s beauty experts will provide direct consultations and share essential skincare secrets, ensuring that everyone – regardless of identity or style – can achieve and maintain healthy, radiant skin.
W&L’s core values - Vow on intensive care
As a pioneering brand, W&L always adheres to core values to create a difference: Natural and sustainable: Using naturally sourced ingredients that are safe for the skin and environmentally friendly; Quality and effectiveness: Committed to delivering products of the highest standards with visible results for the skin; Respect and dedication: Always listening to customer needs and providing the most professional and dedicated service.

The collaboration between W&L and GSFW 2025 is not just an event but a significant milestone, reflecting the spirit of innovation, creativity, and a commitment to a sustainable future in both fashion and beauty.
Aiming towards a goal of love and class
In its journey of growth, W&L not only focuses on product quality but also aims to convey a message of love, confidence, and self-care. "W&L – The Brand of Trust and Love" is not just a slogan but a guiding principle in all of the brand’s activities..

GSFW 2025 marks a milestone for W&L to continue spreading these values, accompanying young talents in building a community that cherishes beauty and self-appreciation. With meticulous preparation and meaningful contributions, W&L is proud to be an essential part of GSFW 2025, bringing the finest beauty experiences to everyone attending the event.
Let's look forward to the special experiences that W&L and GSFW 2025 will bring – where beauty, fashion, and technology blend seamlessly to create an unforgettable impression!
Cameron Truong