National forum discussing business in a multicultural environment

Culture and business - core factors for sustainable development 

 

Speaking at the forum, Deputy Minister Trinh Thi Thuy stated that corporate culture and business culture are core foundations, playing an indispensable role in the development journey of every organization. In the context of the modern economy, as Vietnamese businesses continue to expand in both scale and number, building and maintaining corporate culture becomes particularly crucial. Corporate culture not only helps each organization preserve its core values and unique identity but also serves as a factor that enables businesses to establish distinctiveness and enhance long-term competitiveness.

 

 

Corporate culture goes beyond internal value building; it also enables businesses to assert their position domestically. Through corporate cultural values, Vietnamese companies can connect and expand their influence in the international market, contributing to the creation of important cultural bridges between Vietnam and other countries. This not only promotes business but also reflects the spirit of integration of Vietnamese enterprises, affirming the role of culture as a crucial “soft power” factor on the international stage.

 

Promoting a healthy business environment, developing cultural industries

 

Recognizing the importance of culture in today's business environment, the government has issued and implemented numerous policies aimed at creating a healthy, transparent, and equitable business environment. These policies not only encourage domestic entrepreneurship but also attract foreign investment, facilitating the expansion of Vietnamese businesses into international markets. At the same time, the government focuses on harnessing the intrinsic strength of Vietnamese culture, considering it a crucial foundation for promoting sustainable development among domestic enterprises and contributing to the national economy.

 

 

In the first discussion session of the Forum, speakers shared insightful perspectives on the opportunities and challenges Vietnamese businesses face when engaging in a multicultural business environment. In the context of diverse languages, religions, and customs among nations, Vietnamese businesses need to be highly adaptable and possess a deep understanding of international cultures to mitigate risks and build credibility. 

 

 

 

Building an environment involving multicultural business and digital cultural transformation in the 4.0 era 

 

The Forum also featured important discussion sessions centered around two main themes: “A Multicultural Environment in the Context of Global Business” and “Enterprises in the 4.0 Era: Digital Culture Transformation as a Differentiator.” In the first session, experts shared insights on the challenges Vietnamese businesses face when operating in a multicultural business environment, from adapting to different customs and practices to communicating and collaborating with foreign partners.

 

 

The second session delved into the role of digital culture transformation, emphasizing that the adoption of technology not only changes work processes but also fundamentally alters internal culture. This transformation enhances a business's competitiveness, particularly in the digital business era.

 

 

The Forum concluded with an awards ceremony, recognizing businesses and individuals who made significant contributions to the “Building Vietnamese Corporate Culture” campaign launched by the Prime Minister. Twenty companies were honored as “Standard Vietnamese Business Culture Enterprises” of 2024, marking an important step in the pursuit of sustainable development and the promotion of Vietnamese corporate culture on the global stage.

Larissa | Cameron Truong