The term “Athleisure” was published in the 70s, however, not until 2016 did it begin to gain popularity, In this return, the Athleisure style is considered a “casual outfit for both basic demand and sports use” by a dictionary maned Merriam – Webster, and is loved by fashionistas, nay superstars from all over the world.

Athleisure is a favorite style of Jisoo (Blackpink) for daily use

Forbes has asserted that Athleisure is “one of the leading trends in the world”. In reality, Athleisure followers often wear sporty items such as leggings, and biker shorts, combined with hoodies, crop-top,… along with the “key feature” – sneakers, anywhere at any time: from for physical activities, going to school, dating in cafes or meetings.

Athleisure has revolutionized the style of many trendy girls

Apart from comfort and usability, clothes in the Athleisure style are getting increasingly popular thanks to the advancement in material and form. The fabric is light, airy, well-absorbent, odor-free, etc., making the outfit more flexible, comfortable, and fashionable. Moreover, these fabrics are very durable and easy to wash, so they win the hearts of fashionistas even more.

Athleisure is everywhere

Mr. Marshal Cohen, head of market analysis of NPD Group once commented: “This is no longer a trend, this is the current lifestyle”. The style of Athleisure glorifies both physical and mental strength, which symbolizes an energetic and relaxing lifestyle. When Athleisure transformed from a trend to a fashionable wearing style, giants such as Nike, seizes the opportunity and starts to show their domination with collaborations with world-class fashion designers such as Louis Vuitton, Dior, Sacai, Off-White, PEACEMINUSONE,..

Athleisure – the key to the success of Nike

Fashion trends vary continuously on a daily basis. However, that is not true for Athleusure, as these days,  luxurious items seem less usable, therefore, people lean more on the basic and convenient designs.

Image soure: Internet.

Hanah Q