Phu Quoc Island, voted the world's second most beautiful by readers of American magazine Travel+Leisure, reeled in over VND21.17 trillion ($831.75 million) in 2024 tourism revenue, more than 84% of Kien Giang Province's turnover in the sector.
According to data from the island city People’s Committee, it hosted more than 5.9 million tourists throughout the year, up 7.1% year-on-year, including 963,000 foreigners. This year, four international cruise ships – Costa Serena, Aida Bella, Le Jacques Cartier, and AIDA Stella – brought over 5,300 passengers to explore the island.
Additionally, Phu Quoc received delegations from international travel agencies conducting surveys and establishing tourism connections. The local tourist arrivals are surging due to the resumption and expansion of flight routes, including direct flights from new markets. Adjustments in ticket pricing have also contributed to the influx. Luxury airlines now operate routes to Phu Quoc, meaning the attraction of high-spending travelers. In addition to traditional markets like China, Russia, South Korea, and India, the island is drawing tourists from Europe, Australia, and other global destinations.
Phu Quoc, Vietnam's largest island, now houses 274 projects in the field, or 86% of Kien Giang's total tourism projects. The island's accommodation network includes over 700 establishments offering more than 24,000 rooms. Among these, 29 hotels meet 4- to 5-star standards, providing over 13,000 rooms.
In July, Phu Quoc was voted as the world's second most beautiful, after the Maldives, by readers of Travel+Leisure at the magazine's World's Best Awards. In October, it was voted the second most beautiful island in Asia, after Bali of Indonesia, according to readers of the American magazine Condé Nast Traveler.