Move over mocha mousse, cherry is shaping up the breakout color of 2025. And, it's also sweetening an array of new fragrances for men and women. These new products from Glossier, Laura Geller Beauty, Sweet Tooth by Sabrina Carpenter, Carolina Herrera and yes, Axe and Old Spice, are our top picks of the season. Spritz and swipe to find the right cherry vibe for you.

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Axe Body Spray

Axe cherry body spray.
Axe Premium Body Spray in Cherry Spritz. 

Axe

The brand known for its addictive men's fragrances just came up with a cherry-forward one and the secret to its confident yet cozy feel? Rich amber.

Buy It! Axe Premium Body Spray in Cherry Spritz, $8; amazon.com

 
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Old Spice Deodorant

Old Spice Black Cherry.
Old Spice Total Body Deodorant in Black Cherry + Bourbon. 

Old Spice

Old Spice introduced its whole body deodorants in 2024 and since, it has garnered quite the fan following. This intoxicating new scent is the literal cherry on top.

Buy It! Old Spice Total Body Deodorant in Black Cherry + Bourbon, $13; amazon.com

 
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Wild Lip Balm

Wild Lip Balm in Queen of Hearts' Cherry Tarts. The Sweetest Cherry Beauty Products to Shop Right Now
Wild Lip Balm Starter Pack in Queen of Hearts' Cherry Tarts. 

Wild 

This refillable vegan lip balm doubles down on delicious vibes with its scrumptious scent: notes of baked cherry, sweet berry and toasty vanilla.

Buy It! Wild Lip Balm Starter Pack in Queen of Hearts' Cherry Tarts, $15.50; wearewild.com

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Glossier Makeup

Valentines Day gift guide. Glossier
Glossier Black Cherry Collection. 

Glossier

The brand created an allover balm, liquid blush, and a lip and an eye liner in a cool Black Cherry hue, so cool that the limited-edition collection is selling out.

Buy It! Glossier Black Cherry Collection, $16-22; glossier.com and sephora.com

 
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Elemis Cleansing Balm

 Elemis Pro-Collagen Black Cherry Cleansing Balm. The Sweetest Cherry Beauty Products to Shop Right Now
Elemis Pro-Collagen Black Cherry Cleansing Balm. 

Elemis

There are cleansing balms, and then there's Elemis' cleansing balm. The brand's award-winning formula, with its luxe texture and makeup-removing powers, now comes in a decadent cherry scent.

Buy It! Elemis Pro-Collagen Black Cherry Cleansing Balm, $18-69; elemis.com

 
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Laura Geller Beauty Tinted Balm

Laura Geller Beauty lipstick

Laura Geller Beauty

Laura Geller's tinted balms just got a major upgrade with Very Black Cherry, a berry shade with a touch of brown that makes it a perfect for daytime shade.

Buy It! Laura Geller Beauty Jelly Balm Hydrating Lip Color, $24; laurageller.com

 
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Le Monde Gourmand Fragrance

Le Monde Gourmand Cerise Riche.
Le Monde Gourmand Cerise Riche. 

Le Monde Gourmand

The fragrance brand took their rich cedarwood-and-praline-spiked perfume to the next level by giving its juice a black-cherry hue.

Buy It! Le Monde Gourmand Cerise Riche, $25; gourmandbeauty.com

 
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Typology Lip Oil

Typology black cherry lip oil
Typology Black Cherry Lip Oil. 

Typology

The brand's lip oils are a bestseller so expanding the color assortment is a no-brainer. The latest gives lips a hint of vampy color while nourishing like the rest.

Buy It! Typology Black Cherry Lip Oil, $30; us.typology.com

 
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Fenty Skin Gel Cleanser

Fenty Skin Cherry Dub Pore Purify'r Gel Cleanser
Fenty Skin Cherry Dub Pore Purify'R Gel Cleanser. 

Fenty Skin

Rihanna has infused the vitamin C-rich Barbados cherry into her skin and body care from the jump, but this new face cleanser doubles down on the ingredient with a yummy scent inspired by the fruit.

Buy It! Fenty Skin Cherry Dub Pore Purify'R Gel Cleanser, $34; fentybeauty.com

 
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Sweet Tooth by Sabrina Carpenter Fragrance

Sweet Tooth by Sabrina Carpenter
Sweet Tooth by Sabrina Carpenter Cherry Baby. 

Sabrina Carpenter

Sabrina Carpenter’s third scent, which blends it with dark chocolate plus a musk note for a sensual vibe. Bonus: It also comes in an ultra-popular body mist.

Buy It! Sweet Tooth by Sabrina Carpenter Cherry Baby, $55; fragrancebysabrina.com

 
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Clean Reserve Fragrance

Clean Reserve Whipped Cherry
Clean Reserve Whipped Cherry. 

Clean

It doesn't get any sweeter than Clean Reserve's medley of wild cherry, pineapple, coconut water, orange zest, praline and vanilla cream.

Buy It! Clean Reserve Whipped Cherry, $110; sephora.com

 
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Carolina Herrera Fragrance

Carolina Herrera perfume.
Carolina Herrera Very Good Girl Elixir. 

Carolina Herrera

Carolina Herrera's "Good Girl" scents are as sexy as they get and this iteration lives up to its predecessors with an irresistible mix of black cherry, red rose and vanilla.

Buy It! Carolina Herrera Very Good Girl Elixir, $140; carolinaherrera.com

 
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Who is Elijah Fragrance

Who is Elijah - Cherry Fiesta
Who is Elijah Cherry Fiesta. 

Who is Elijah

This bold combo leans on Mandarin, pear and a pinch anise to lend some freshness.

Buy It! Who is Elijah Cherry Fiesta, $169; whoiselijah.com