Golden Hour: Radiant moment of an office woman

“Golden Hour” is a metaphor for the transitional moment between busyness and relaxation, between reason and emotion, between the chaos of work and the gentle beauty of a woman. With this poetically named Spring Summer 2025 collection, designer Ha Duy has redefined functional office fashion – no longer confined by traditional molds, but instead personal, soft, and full of inspiration.

 

Focusing on the image of the modern woman, the collection revolves around classic items such as blazers, pencil skirts, dresses, and wide-leg trousers – creatively crafted with materials like mesh voile, cotton, lace, and taffeta – creating a harmonious blend between practicality and visual appeal. The timeless black-and-white tones, symbolic of minimalism and elegance, are delicately layered to bring depth and emotional expression to each design.

More than just fashion, the Golden Hour collection reflects a clear life philosophy from Ha Duy: “A modern woman doesn’t have to choose between career and grace – she deserves both”. With over a decade of making his mark in evening wear, Ha Duy now shows remarkable maturity in transitioning to ready-to-wear, maintaining couture-level craftsmanship in every cut, while staying closer to the rhythm of urban life. Golden Hour is a gift for women stepping through the threshold at day’s end – allowing them to shine, be gentle, and confidently take charge of their own lives.

Lemino Double L: New hallmark after a decade

In the visually striking space of “Golden Hour”, the LEMINO bag featuring the Double L logo emerged as a standout highlight – not just an accessory, but a new symbol of modern lifestyle. This design marks a significant milestone after 10 years of the LEMINO brand staying loyal to its original identity, now reborn through a minimalist yet bold aesthetic language.

 

The metallic Double L logo is delicately embossed on premium soft leather, combined with a palette of metallic, white, and black tones – perfectly aligned with the elegant spirit pursued by the Golden Hour collection. Quiet yet powerful, the bag reflects inner strength, capturing the essence of the urban woman Ha Duy aims to portray: modern, confident, and in control of her own choices.

The new LEMINO bag not only keeps pace with trends but also introduces a new standard of aesthetics – where accessories don’t just complement, but lead the gaze and complete the personality. In this dialogue between ready-to-wear fashion and accessory design, LEMINO and Ha Duy have found common ground: Honoring refined simplicity with depth, ensuring each creation is not only beautiful but also has a voice of its own.

Hoang Thuy and Do Ha: Roses on the fashion staircase

The 25 steep steps used as the runway space in “Golden Hour” were not only a bold visual highlight but also a technical challenge requiring solid stage presence from the models. Taking on the role of vedette, Hoang Thuy fully embodied the aura of a true runway star. She shared that she spent several days training in high heels to master each step on the unique terrain – a testament to her professionalism and dedication to her role.

 

Opening the show was Miss Do Thi Ha – a fresh young face who brought softness and new energy, like the golden sunlight casting its glow on the runway. Her every step exuded confidence and calm grace, setting the tone for an emotionally charged performance space.

The appearance of the two beauties from Thanh Hoa – One seasoned and experienced, the other youthful and rising – Created a humanistic highlight for the show: a passing of the torch between generations and an inspiring message of overcoming challenges to shine in one’s own way.

From fashion to lifestyle: A love song for modern women 

Golden Hour is not just a fashion collection, but a refined manifesto of mature beauty and self-empowerment for the modern woman. Each design gently tells the story of a generation of women who are both proud in the workplace and graceful in the rhythm of urban life – women who know how to love themselves, live authentically, and shine in their own way.

With a new creative direction from Ha Duy – known for his expertise in high-end evening wear – this shift to ready-to-wear fashion not only proves his flexibility in design language but also reflects a deep empathy for the real aesthetic needs of contemporary women.

In collaboration with LEMINO and the new Double L symbol, Golden Hour opens a new chapter: where fashion is not just something to wear, but a way of life. And in that chapter, every woman is the main character – living proactively, confidently, elegantly, and full of inspiration.

Minh Hang | Cameron Truong