High fashion brand Salvatore Ferragamo announced K-Pop artist Jeno Lee officially became the first male global ambassador of the Ferragamo brand on its official media channels. Before that, the idol has presented in many other events of the company

It is known that Jeno Lee is the first male ambassador chosen by Ferragamo during the past years of development since the brand's founding in 1927.

Ferragamo's announcement on their official Instagram (source: Ferragamo)

Ferragamo is an Italian fashion brand, specializing in the production and trade of fashion items from shoes, bags, watches, jewelry to clothing, founded by shoe designer Salvatore Ferragamo in Florence. This brand is considered a symbol of luxury in the fashion industry. 

About Jeno Lee, the male idol is a talented rapper, songwriter, and dancer of the boy band NCT. Besides, Jeno also shows his multi-talent in the position of MC of many Korean TV shows.

Lee Jeno is portrayed in a curated selection of Pre-Fall 23 looks, a collection from Ferragamo (Source: Ferragamo).